Guiding us  towards our  tomorrows.

Raising standards.
Providing opportunities.
Changing lives.

Our visual identity is a vital part of our new positioning. It is the visual representation of MQDC’s brand that can be summed up in these words “Holistic innovation for well-being”.
These guidelines aim  to show you how to bring the world of MQDC to life across a wide range  of touchpoints.

Contents

If you have any questions about the content of this document,  or the implementation of the MQDC brand, please contact  the Marketing Department.

1.0	Brand platform
1.1	Brand platform
1.2	Brand positioning
2.0 	Visual system
2.1	Key design elements
2.2	Corporate identity
2.3	-	Clear zone and  		minimum size
2.4	-	Colour versions
2.5	-	Corporate colours
2.6	-	Colour backgrounds
2.7	-	Incorrect use / Special use
2.8	Typography
2.9	Photography
-	Overview
2.10	-	Housing Technology
2.11	-	Nature
2.12	-	Properties
2.13	-	People
2.14	Icons
2.16	Co-branding
2.17	-	Clear zone and  		minimum size
3.0	Corporate stationery
3.1	Corporate stationery
-	 Overview
3.2	Business card
3.3	Letterhead
3.4	Continuation sheet
3.5	Press release
3.6	Envelope
3.7	A4 Envelope
3.8	Email signature
3.9	Corporate folder
3.10	Paper bag
3.11	Backdrop
4.0	Publication
4.1	Publication - Overview
4.2	Marketing brochure cover  	- Content structure
4.3	Marketing brochure spread  	- Content structure
5.0	Advertising
5.1	Advertising - Overview
5.2	Print advertising
- Content structure
5.4	- Landscape
5.6	- Portrait
5.7	Billboard advertising
6.0	Digital communications
6.1	Digital communications 	- Overview
6.2	Powerpoint
- Opening slide
6.3	- Template
6.4	Website
-	Homepage
6.5	- 2nd levels
6.6	Tablet app
- Homepage and 2nd level
6.7	Tablet app icon
6.8	Facebook page
6.9	Online advertising banners