4.0

Publications
Our publications come in various formats. In this section, you’ll find guidelines for combining the key design elements of the MQDC for our internal and external branded print collaterals.

4.1	Publications - Overview
4.2	Marketing brochure cover  	- Content structure
4.3	Marketing brochure spread  	- Content structure

Publication - Overview

Publication
Our printed materials can be the first point of contact for many customers and as such, can be critical to our success.
As MQDC properties, care needs to be taken to ensure all of our printed communication is delivered in a consistent and unified manner.
The print material brings together the best of our visual language - the supporting graphic, our brand identity, the different images of our photography style. All combine to deliver a unique and differentiating face to market.
Hierarchy of elements
Our marketing brochures  should feature these key design  elements in the following order  of prominence.

Content structure

1. 	MQDC logo
Please refer to section 2.6  for specifications.
2. 	Photography
The role of photography is to provide a strong impression of the product offering. The details of the finishing gives a wholistic sense of the high-quality finishing in the MQDC properties.
3. 	Headline and body copy
The headline of our brochures should always be short and to the point. The body copy should further describe the content.
4. 	MQDC icons The MQDC icons as the supporting graphics  and creates the overall richness of the visual system.

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Marketing brochure cover - Content structure

Hierarchy of elements
1) MQDC logo
2) Headline

Brochure cover content structure

15mm

1.	MQDC logo
Pantone 445C (gray)
2.	Headline
MrsEaves Roman
70pt on 70pt leading
Tracking -15
Pantone 445C (gray)
White

38mm

27mm

6mm

Marketing brochure spread - Content structure

Hierarchy of elements
1) Photography
2) Headline
3) Body copy
4) MQDC icons

Brochure spread content structure

1.	Photography
Full colour
2.	Headline
MrsEaves Roman
115pt on 100pt leading
15pt on 15pt leading
Tracking -15
Pantone 445C (gray)
Pantone 3268C (green)
3.	Body Copy
Gotham Book
8.5pt on 11pt leading
Tracking 20
Pantone 445C
4.	MQDC icons
Pantone 3268C (green)