5.0

Advertising
Our print advertising caters to a variety of sizes and formats. This section will guide you through how to combine our key design elements for our advertising materials.

5.1	Advertising
-	Overview
5.2	Print advertising
- Content structure
5.4	- Landscape
5.6	- Portrait
5.7	Billboard advertising

Advertising - Overview

Masterbrand advertising
Our advertising need to drive interest and attention wherever seen. Using a combination of the brand’s style of photography, secondary colours and brand voice, we can create ads which stands out in the market.

Advertising formats and content structure

1. MQDC logo Please refer to section 2.6  for specifications.
2. MQDC innovation icons The MQDC innovation icons inform consumers about the unique approach to technology and innovation within our properties.
3. Photography (Image to be cropped into area) The role of photography is to provide a strong impression of the product offering or the customer benefit. Contemporary, expressive layouts with colourfull tones should be used to express the style of MQDC properties.
4. Headline and body copy The headline of our advertising collaterals should always be short and to the point. Body copy can then be used to further tell the story.

4

3

2

1

Print advertising - Content structure

Overview
This is a overview page for visualization on the different layout compositions that were developed for the MQDC Print advertisement system. So depending on the content you need to communicate and photos you need to use, you will be able
to choose the most appropriate one on this range of different compositions.

Masterbrand advertising content structure

1.	Content area  (White wood  texture)
2.	Photography
3.	Icons

Portrait advertising

Portrait advertising 1

Portrait advertising 2

Portrait advertising 3

Print advertising - Landscape

Landscape advertising
The landscape advertising system functions in the same way as the portrait system. Apply graphic crops of the logo to the left, right or all sides of the image will bring differentiation and ownable equity to the MQDC brand.
Size
420mm x 297mm (A3)

1.	MQDC logo
MQDC Gray
2.	MQDC icons
White
3.	Photography
Full colour
4.	Headline / subheads
MrsEaves Roman
100-126pt on 95-120pt leading
15pt on 15pt leading
Tracking -15
MQDC corporate colours
5.	Body copy
Gotham Book
8.5pt on 11pt leading
Tracking 20
MQDC Gray

15mm

5

14mm

22mm

110mm

8mm

77mm

Photography make-up

Print advertising - Portrait

Portrait advertising
The example shown below, uses a full crop of the logo to create an interesting four-sided frame within the grid.
Being creative with layout ensures the personality of our brand is always evident within branded collateral.
Size
210mm x 297mm (A4)

1.	MQDC logo
MQDC Gray
2.	MQDC icons
White
3.	Photography
Full colour
4.	Headline
MrsEaves Roman
100-126pt on 95-120pt leading
15pt on 15pt leading
Tracking -15
MQDC corporate colours
5.	Body copy
Gotham Book
8.5pt on 11pt leading
Tracking 20
MQDC Gray

Billboard advertising

Billboards
The billboard advertising templates have been designed to capture the energy and uniqueness of our core look and feel system.
Powerful and engaging crops of the identity produce a very proprietary grid that will stand out and become recognizably MQDC.
The illustrations that follow demonstrate examples of how the system should be considered.
The potential for variety means that the grid can be evolved over time, ensuring the look is always vibrant and visually interesting.

Billboard

1.	MQDC logo
MQDC Gray
2.	MQDC icons
White
3.	Photography
Full colour
4.	Thai Headline
DB Adman X Regular
MQDC Gray
5.	English Headline
MrsEaves Roman
MQDC Gray & Green
6.	Website
Gotham Medium
MQDC Green

A.	Content area  (White wood texture)
B.	Photography
C.	Icons

A

6

B

C

1Y

0.85Y

5.3X

0.3X

1.15X

0.9X

2.2Y

10Y

0.8Y

0.2Y

10X