6.0

Digital communications
This section looks at some of our digital communications and how our brand identity system can be utilised to deliver our message across all media.

6.1	Digital communication  	- Overview
6.2	Powerpoint
- Opening slide
6.3	- Template
6.4	Website
-	Homepage
6.5	- 2nd levels
6.6	Tablet app
- Homepage and 2nd level
6.7	Tablet app icon
6.8	Facebook page
6.9	Online advertising banners

Digital communications - Overview

Overview
The website, online advertising banners and other digital applications can be among the first and most interactive touchpoints our customers will have with our brand.
Creating an honest and true impression of MQDC will showcase the best of the brand, differentiating us in our market.
Our digital applications have been developed to capitalise on the dynamism of the new system, incorporating our corporate colours, unique graphic style and photography style.

Multimedia Samples

Powerpoint - Opening slide

PowerPoint
The PPT title slide has been designed with simplicity in mind, celebrating the unique visual style of our new corporate identity.
Use the primary corporate colours to create your slides. Only use secondary colours on the cover
slide in case you need  to differentiate series  of presentations

Opening slide

Opening slide Example 2

Opening slide Example 3

Powerpoint - Template

Layout
With nice crops of photos,  we can bring a visually interesting approach to divider slides.  Using the white wood texture,  it will be a interesting background for content slides.

Powerpoint template

Chapter divider slide

Main slide 1

Main slide 2

Main slide 3

Main slide 4

Main slide 5

Website - Homepage

Home page
Retaining clean, compact interfaces that are simple to navigate and reduce complexity for customers, the website is able to connect us directly to our core brand values.
The home page uses the MQDC logo as a crop for imagery, which also acts as a window into our world. When moused over, it can animate or scale up to reveal more details.

MQDC website

Website - 2nd levels

2nd levels
The next level pages demonstrate how we can introduce graphic crops to the web pages to frame content and imagery in a dynamic and truly ownable way.

2nd level

3rd level

Tablet app - Homepage and 2nd level

Home page and 2nd level
The mobile app has been designed to bring the world of MQDC to devices with clarity  and legibility.

MQDC tablet app

Tablet app icon

App icon
An app icon is a symbol created for a mobile application.
The MQDC app icon is kept simple and uses basic shapes that capture the graphic look of the visual system.
The core colours of the system  are used for recognizability  and consistency across  all touchpoints.

MQDC tablet app icon

Facebook page

Facebook
The Facebook social media platform allows the brand to engage and interact openly and directly with customers. The image panels within this page allow us to bring some branded visual content to customers.
A simplified page header will ensure a clean, relevant message is relayed to consumers about the MQDC brand. Use the main image window to showcase property types or interior shots, within the cropping of our graphic system.
The main image panel could be updated frequently to represent new products or developments for the brand as required.

Examples

Online advertising banners

Online advertising
Online banner advertisements have limited space to make an impact on potential customers
A short, eye-catching animation or simply animated series of letterforms will bring the essence of the MQDC brand to life in a genuine, on-brand and  direct manner.
It is important that we don’t attempt to include too much text, ensuring the banner is dynamic and intriguing - drawing interested viewers to the  MQDC website.