Experience
people- inspired
properties

Our visual identity is a vital part of our new positioning. It is the visual representation of Magnolias’ brand that can be summed up in these words “Holistic innovation for well-being”.
These guidelines aim to show you how to bring the world of Magnolias to life across a wide range of touchpoints.

Contents

If you have any questions about the contents of this document, or the implementation of the Magnolias brand, please contact the Marketing Department.

1.0	Brand platform
1.1	Brand platform
1.3	Brand positioning
2.0 	Visual system
2.1	Key design elements
2.2	Corporate identity
2.3	-	Clear zone and  		minimum size
2.4	-	Colour versions
2.5	-	Corporate colours
2.6	-	Colour backgrounds & 				incorrect use
2.7	-	Third part backgrounds
2.8	Corporate typeface
2.9	Supporting graphics
-	Magnolias gradient
2.10	-	Magnolias pattern
2.11	-	Magnolias flower symbol
2.12	Photography
-	Overview
2.13	-	Detailed finishing
2.14	-	Spaces
2.15	-	People
2.16	Product descriptor
2.17	Co-branding
3.0	Corporate stationery
3.1	Corporate stationery
-	Overview
3.2	Business card
3.3	Letterhead
3.4	Press release
3.5	Envelope
3.6	Paper bag
3.7	Email signature
3.8	Corporate folder
3.9	Staff ID card
3.10	Backdrop
4.0	Publication
4.1	Marketing brochure
-	Principles and content  		structure
4.2	Marketing brochure cover
-	Grids
4.3	Marketing brochure spread
-	Grids
5.0	Advertising
5.1	Advertising
-	Principles and content  		structure
5.2	Portrait advertising
-	System
5.3	-	Hero photography
5.4	-	Grids
5.8	Landscape advertising
-	System
5.9	-	Grids
5.12	Billboard advertising
-	System
5.13	-	Grids
6.0	Signage system
6.1	Signage
-	Overview
6.2	Hoarding
-	Content structure
6.4	-	Layout structure
6.6	External signage
6.7	Building wayfinding
7.0	Digital communications
7.1	Digital communications
-	Overview
7.2	PowerPoint
-	Opening slide
7.3	-	Divider and main slides
7.4	Website
-	Home page
7.5	-	1st and 2nd levels
7.6 	Mobile app
-	Home page and 2nd levels
7.7	App icon
7.8	Facebook look and feel
7.9	Online banner advertising

Magnolias Brand Identity Guidelines