3.0

Corporate stationery
This section will provide an overview of our corporate stationery and will demonstrate the design  formats of these key communication items.

3.1	Corporate stationery
-	Overview
3.2	Business card
3.3	Letterhead
3.4	Press release
3.5	Envelope
3.6	Paper bag
3.7	Email signature
3.8	Corporate folder
3.9	Staff ID card
3.10	Backdrop

Corporate stationery - Overview

Stationery
Our corporate stationery system has been designed in the spirit  of our personality and values.  The vertical format for business cards brings a unique and unexpected note to the system that has stature and elegance.
Reproducing printed collateral and stationery with the highest quality processes and materials will bring a bold statement about our approach to our work as well as reinforce the level of promise we deliver to our customers.

Business card

Letterhead

Envelope

Paper bag

Size
89mm x 54mm
All measurements in millimeters
Recommended paper stock
Conqueror Wove High White
300gsm
Mobile no. only included for GMs
Office names appear in stacks of
maximum 5 - centered
Designation
Office address
E-mail address

1.	Magnolias logo
Full color
2.	Name
Amor Serif Pro Regular
11pt on 11pt leading
Tracking 25
Magnolias Brown
3.	Title
Gotham Book
6.5pt on 12.5pt leading
Magnolias Brown
4.	Email
Gotham Book
6.5pt on 10pt leading
Magnolias Brown
5.	Contact no. & address
Gotham Book
6pt on 9pt leading
Tracking 10
Magnolias Brown
5.	Website
Gotham Book
7pt on 8.5pt leading
Tracking 50
Magnolias Gold
6.	Magnolias pattern
7.	MQDC endorsement / icons
Reverse white

Front

34mm

10mm

22mm

1

8mm

2

3

4

4mm

5mm

9mm

5

6

CL

Back

7

Size
210mm x 297mm
All measurements in millimeters
Recommended paper stock
Conqueror Wove High White
100gsm

20mm

1.	Magnolias logo
Full color
2.	Body copy
Calibri Regular
9pt on 11pt leading
85% Black
3.	Address & website
Gotham Book
6pt on 9.5pt leading
Magnolias Brown
4.	MQDC endorsement / icons
Magnolias Brown

18mm

46mm

55mm

6mm

Press release

Size
210mm x 297mm
All measurements in millimeters
Recommended paper stock
Conqueror Wove High White 100gsm

1.	Magnolias logo
Full color
2.	‘Press Release’
Amor Serif Pro Regular
20pt on 24pt leading
Tracking 25
Magnolias Brown
3.	Body copy
Calibri Regular
9pt on 11pt leading
85% Black
4.	Address & website
Gotham Book
6pt on 9.5pt leading
Magnolias Brown
5.	MQDC endorsement / icons
Magnolias Brown

Size
220mm x 110mm
All measurements in millimeters
Recommended paper stock
Conqueror Wove High White 100gsm

1.	Magnolias logo
Full color
2.	Address & website
Gotham Book
6pt on 9pt leading
Tracking 25
Magnolias Brown
3.	Magnolias pattern
4.	MQDC endorsement / icons
Magnolias Brown

Alternative

40mm

12mm

7mm

Paper bag
Paper bags provide great equity to promote our brand. Using the Magnolias flower symbol and Magnolias pattern will allow  us to make a subtle statement  and showcase the premium nature of our brand.

Outside

Inside

Ribbon

Email signature

Email signature
The email signature will need to be constructed based on the guidelines for your specific email software.
When organising the information, please follow the basic layout and typography rules illustrated in the image below.

Corporate folder

Size
440mm x 307mm (open)
220mm x 307mm (close)
Recommended paper stock
250-300gsm

1.	Cover
Magnolias flower - Subtle UV
Spot varnish
White cover
2.	Inside
Magnolias pattern
Please refer to section 2.9
3.	Flap
White
4.	MQDC endorsement / icons
Magnolias Brown

57m

100mm

Staff ID card

Size
55mm x 85mm

1.	Staff photograph
Full color
2.	Name
Amor Serif Pro Regular
11pt on 12pt leading
Tracking 25
Magnolias Gold
3.	Title
Amor Serif Pro Regular
9pt on 9.5pt leading
Tracking 25
Reverse white
4.	Company
Gotham Book
5pt on 9pt leading
Tracking 20
Reverse white
5.	Name
Amor Serif Pro Bold
10pt on 12pt leading
Tracking 25
Reverse white
6.	Title
Amor Serif Pro Bold
7.5pt on 9.5pt leading
Tracking 25
Magnolias Brown
7.	Numbers
Gotham Book
11pt on 14pt leading
Tracking 25
Reverse white
4.	MQDC endorsement / icons
Reverse white

11mm

8

Backdrop

Backdrop is designed to feature Magnolias branding  and partners logos with maximum visibility  from any camera angle when  making announcements or briefing  the media.