Brand Identity  Guidelines

Our visual identity is a vital part of our new positioning. It is the visual representation of Whizdom’s brand that can be summed up in these words “Holistic innovation for well-being”.
These guidelines aim to show you how to bring the world of Whizdom to life across a wide range of touchpoints.

Contents

If you have any questions about the content of this document, or the implementation of the Whizdom brand, please contact the Marketing Department.

1.0	Brand platform
1.1	Brand platform
1.3	Brand positioning
2.0 	Visual system
2.1	Key design elements
2.2	Corporate identity
2.3	-	Clear zone and  	minimum size
2.4	-	Colour versions
2.5	-	Corporate colour
2.6	-	Colour backgrounds
2.7	-	Incorrect use
2.8	Corporate typeface
2.9	Photography
-	Overview
2.10	-	Spaces
2.11	-	People
2.12	Supporting graphics
2.13	-	In use
2.14	Product descriptor
2.16	Co-branding
3.0	Corporate stationery
3.1	Corporate stationery
-	 Overview
3.2	Business card
3.3	Letterhead
3.4	Press release
3.5	Envelope
3.6	Paper bag
3.7	Email signature
38	Corporate folder
3.9	Staff ID card
3.10	Backdrop
4.0	Publication
4.1	Publication
- Principles and  	content structure
4.2	Marketing brochure cover
-	 Grids
4.3	Marketing brochure spread
-	 Grids
5.0	Advertising
5.1	Advertising
-	Principles and
content structure
5.2	Portrait advertising
– System
5.3 	– Creating the system
5.4	– Grids
5.6	Landscape advertising
– System
5.7	– Grids
5.8	Billboard advertising
6.0	Signages
6.1	Signage – Overview
6.2	Hoarding
– Content structure
6.4	– Layout structure
6.6 	Street level signage
6.7 	Wayfinding signage
7.0	Digital communications
7.1	Digital communications
- Overview
7.2	Powerpoint
- Opening slide
7.3	- Divider and main slides
7.4	Website
-	Homepage
7.5	- 1st and 2nd levels
7.6	Mobile app
- Home screen and
2nd levels
7.7	App icon
7.8	Facebook page
7.9	Online advertising banners