3.0

Corporate stationery
This section will provide an overview of our corporate stationery and will demonstrate the  design formats of these key communication items.

3.1	Corporate stationery
-	 Overview
3.2	Business card
3.3	Letterhead
3.4	Press release
3.5	Envelope
3.6	Paper bag
3.7	Email signature
3.8	Corporate folder
3.9	Staff ID card
3.10	Backdrop

Corporate stationery – Overview

Stationery
Our corporate stationery system has been designed in the spirit of our personality and values.
The vertical format for business cards brings a unique and unexpected note to the system.
Reproducing printed collateral and stationery with the highest quality processes and materials will reinforce the level of quality we promise to bring to our customers.

Business card

Letterhead

Envelope

Paper bag

Size
80mm x 50mm
All measurements in millimeters
Recommended paper stock
Conqueror CX22 Diamond White
250gsm

1.	Whizdom logo
Full color
2.	Name
Adobe Caslon Pro Regular
9.5pt on 10.5pt leading
Tracking 20
Whizdom Blue
3.	Title
Museo Sans 300
6.5pt on 8.5pt leading
Tracking 20
Whizdom Grey
4.	Address & contact details
Museo Sans 300
6.5pt on 8.5pt leading
Tracking 20
Whizdom Grey
5.	Website
Adobe Caslon Pro Semibold
7pt on 9pt leading
Tracking 20
Whizdom Blue
6.	Back of card
0C 5M 0Y 85K on 0C 10M 0Y 90K

Front

6mm

19mm

1

5mm

2

3

4

4mm

5

Back

6

Size
210mm x 297mm
All measurements in millimeters
Recommended paper stock
Conqueror CX22 Diamond White 100gsm

35mm

25mm

1.	Whizdom logo
Full color
2.	Address
Museo Sans 300
7.5pt on 8.5pt leading
Whizdom Grey
3.	Website
Adobe Caslon Semibold
9pt on 11pt leading
Tracking 20
Whizdom Blue
4.	Bodycopy
Calibri
9.5pt on 11.5pt leading
85% Black

12mm

28mm

20mm

Press release

1.	Whizdom logo
Full color
2.	Address
Museo Sans 300
7.5pt on 8.5pt leading
Whizdom Grey
3.	Website
Adobe Caslon Pro Semibold
9pt on 11pt leading
Tracking 20
Whizdom Blue
4.	‘Press Release’
Adobe Caslon Pro Regular
18pt on 22pt leading
Tracking 20
Whizdom Blue
5.	Bodycopy
Calibri
9.5pt on 11.5pt leading
85% Black

31mm

Size
220mm x 110mm
All measurements in millimeters
Recommended paper stock
Conqueror CX22 Diamond White 100gsm

1.	Whizdom logo
Full color
2.	Address
Museo Sans 300
7.5pt on 8.5pt leading
Whizdom Grey
3.	Website
Adobe Caslon Pro Semibold
9pt on 11pt leading
Tracking 20
Whizdom Blue

Alternative

10mm

15mm

Paper bag
Paper bags provide great equity to promote our brand. Using the Whizdom supergraphic will allow us to make a statement and showcase the irreverent nature of our brand.

Outside

Inside

Ribbon

Email signature

Email signature
The email signature will need to be constructed based on the guidelines for your specific email software.
When organising the information, please follow the basic layout and typography rules illustrated in the image below.

Corporate folder

Size
440mm x 307mm (open)
220mm x 307mm (closed)
Recommended paper stock
250-300gsm

1.	Folder cover
0C 5M 0Y 85K on 0C 10M 0Y 90K
2.	Inside folder
Whizdom Blue on white
3.	Flap
White on Whizdom Blue

110m

100mm

Staff ID card

Size
55mm x 85mm

1.	Staff photograph
Full color
2.	Name
Adobe Caslon Pro Regular
10pt on 12pt leading
Tracking 25
Reverse white
3.	Title
Adobe Caslon Pro Regular
7.5pt on 9.5pt leading
Tracking 25
Magnolias Blue
4.	Numbers
Museo Sans 300
4pt on 9pt leading
Tracking 20
Reverse white

7.5mm

4.5mm

10.5mm

8.5mm

8mm

Backdrop

Backdrop is designed to feature Whizdom branding and partners logos with maximum visibility from any camera angle when making announcements or briefing the media.