4.0

Publication
In this section, you’ll find guidelines for combining the key design elements of the Whizdom system for our internal and external branded print collaterals.

4.1	Publication -	Principles and content structure
4.2	Marketing brochure cover
-	Grids
4.3	Marketing brochure spread
-	Grids

Publication – Principles and content structure

Publication
Our printed materials can be the first point of contact for many customers and as such, can be critical to our success.
As Whizdom properties, care needs to be taken to ensure all of our printed communication is delivered in a consistent and unified manner.
The print material brings together the best of our visual language - the supporting graphic, our brand identity, the different images of our photography style. All combine to deliver a unique and differentiating face to market.
Hierarchy of elements
Our marketing brochures  should feature these key design  elements in the following order  of prominence.

Content structure

1. 	Whizdom logo
Please refer to section 2.6  for specifications.
2. 	Photography
The role of photography is to provide a strong impression of the product offering. The details of the finishing gives a wholistic sense of the high-quality finishing in the Whizdom properties.
3. 	Headline and body copy
The headline of our brochures should always be short and to the point. The body copy should further describe the content.
4. 	Whizdom supergraphic The Whizdom supergraphic  as the supporting graphics  and creates the overall richness  of the visual system.

4

1

2

3

Marketing brochure cover – Grids

Brochure cover
To ensure consistency through all collaterals, grids have been devised to indicate where logo, content graphic device and text should be placed.
Size
210mm x 297mm (A4)

Grids

1.	Whizdom logo
White colour
2.	Headline
Adobe Caslon Pro Regular
14pt on 19pt leading
Tracking 20
Whizdom Blue
3.	Whizdom supporting graphic
Whizdom Grey

Marketing brochure spread – Grids

Brochure spread
The brochure spread examples shown here are indicative of the types of layouts possible. Please develop additional spreads with the same design aesthetic in mind. Broad and visually interesting crops of the supergraphic, with clean, practical application of typography.
Size
420mm x 297mm (A3)

15mm

1.	Photography
Full colour
2.	Headline
Adobe Caslon Pro Regular
45 pt on 54pt leading
Tracking 25
Whizdom Blue
3.	Body Copy
Museo Sans 100
9pt on 13pt leading
Whizdom Grey
4.	Small copy
Museo Sans 500
7pt on 13pt leading
Whizdom Grey

6mm