6.0

Signage
Every Whizdom touchpoint conveys an impression of our brand. This section looks at some of the signage which can create an impact.

6.1	Signage – Overview
6.2	Hoarding
– Content structure
6.4	– Layout structure
6.6 	Street level signage
6.7 	Wayfinding signage

Signage – Overview

Signage
Signage is a great and unexpected way to ensure Magnolia’s brand presence appears holistically throughout our world.
This section contains ideas for how to use creativity and expression to bring this typically unused equity to life.
Bringing the unusual, dynamic crops of the logo to signage, that we have developed for printed materials, is a great way to showcase this unique look and feel.
3-dimensionalising the physical forms of the cropped logo will bring a unique and proprietary touch to a touchpoint that is often overlooked.

Signage examples

Hoarding – Content structure

Hoarding
Hoarding panels are used to border construction sites. The long, continuous strip serves as a great opportunity to bring the youthful personality of Whizdom to customers as properties are being developed.

Hoarding content structure

3

1. 	Whizdom Logo
Reverse white on Whizdom Grey
2.	MQDC endorsement panel
MQDC logo on MQDC colour
3.	Content panel
- Supporting graphic crops
4.	Content panel
Thai Headline
DB Adman X Regular
English Headline
Museo Sans 500

1

Hoarding
The hoarding example below has been designed with 3 different types of panel:
1)  Whizdom logo panel
2) MQDC endorsement panel
3) Content panel (text, imagery,      graphic crops)
When combined, the overall feel is vibrant, truly representative of our personality, visually engaging and unique within the industry.

2

4

Hoarding – Layout structure

Hierarchy of elements
For every continuous strip of panels, there should be at least 1 Whizdom logo panel and 1 MQDC endorsement panel.
Content panels can be added creatively and used as necessary. Ensure there are always a variety of types of contents to bring an interesting visual aspect to the site.

Hoarding panels

Long strip of hoarding panels

Short strip of hoarding panels

When only a short strip of 2-panel hoarding
is used.

Changing formats
When the hoarding turns a corner, it is important that we view the 2nd row of panels as if it were a new hoarding.
This means following the rules listed previously for all sides of the hoarding of one site.
So, on each side of the site hoarding of a particular development, we should include 1 Magnolias logo and 1 MQDC endorsement panel.

Each side of the strip contains at least:
1 Magnolias panel
1 MQDC endorsement panel

Street level signage

Street level signage
These types of external signs should prominently showcase the new Whizdom logo.
Using the contrast of Whizdom Grey on white, or vice versa, be as bold as possible to bring our personality to our customers.

Wayfinding signage

Wayfinding
Wayfinding is crucial in ensuring direct transitions between areas of our built environments.
Using our corporate typefaces and colour palette creates a strong connection with our visual system and adds an expressive dimension to interior spaces.
Thinking creatively about how to manipulate our logo crops in the development  will introduce a sculptural aspect to our environments that is unique and differentiating within our industry.